A keyword tool long tail is a powerful tool used to research and discover profitable keywords for search engine optimization (SEO) and other online marketing campaigns.
It helps internet marketers to locate relevant terms that potential customers use when making searches on the search engines. It can also be used to identify high-value keywords that could potentially bring in more website traffic and increase sales.
In using a keyword tool for long-tail keywords, marketers need to think beyond just one or two word phrases. A long-tail keyword is defined as a phrase that contains three or more words often related in meaning or with similar intent. For instance, instead of just "shoes", considering using "mens sport shoes" for better search results and higher rankings in search engine result pages (SERPs).
Keyword tools help marketers identify the best words or phrases that have the highest search volumes yet low competition so they can capitalize on them in developing online marketing campaigns, content pieces, landing pages, etc.
These tools also offer analysis of data such as traffic numbers per keyword, estimated clicks, cost-per-click estimates and more. This data can help inform decisions regarding which words are more valuable than others, influence purchase decisions by prospective customers, assess cost effectiveness of different terms/phrases and even indicate how certain keywords are trending over time.
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